logon2 Blog

Adobe and Yahoo have made a deal to allow publishers to sell ad space in PDF documents and advertisers to place dynamic ads inside those documents. The advertisers pay to get their ads in the documents and then a percentage of this is passed on to the publisher. (more…)

A recent study by Veritas Communications has revealed that almost half of business leaders in Canada believe that the internet is more effective for marketing purposes than the mass media. Social media, specifically, was considered more important than traditional media platforms by 46%. (more…)