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Adobe and Yahoo have made a deal to allow publishers to sell ad space in PDF documents and advertisers to place dynamic ads inside those documents. The advertisers pay to get their ads in the documents and then a percentage of this is passed on to the publisher. Of course, Yahoo and Adobe would each be taking a slice of each transaction.

This is very innovative territory and if successful, may provide even more opportunities and potential business for advertisers. Yahoo has given advertisers a decent level of control over the ads, and allows them to target specific audiences, rotate ads and more. The ads are hidden when documents are printed out.

PDF is the industry standard for sending and storing documents. With such a huge audience including home users, businesses, and government – PDF documents are used by most of the internet population.

Source: Yahoo to put adverts in PDF files, BBC.

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This entry was posted on Friday, November 30th, 2007 at 9:20 pm and is filed under Internet Marketing, Internet News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.