Big Business Prefers Internet Advertising over Mass Media
A recent study by Veritas Communications has revealed that almost half of business leaders in Canada believe that the internet is more effective for marketing purposes than the mass media. Social media, specifically, was considered more important than traditional media platforms by 46%.
This means that online social media platforms such as YouTube, MySpace, Facebook and Digg are going to be (if not already) targeted by more and more businesses for advertising purposes while advertising demand for media such as Radio, Television and Newspaper may decline.
So what makes these social media sites so much more effective for advertising? First of all, these social media sites know the users so the advertising can be highly targeted. The next huge benefit of advertising online is it’s extremely measurable - the ROI (Return on Investment) from advertising can be calculated immediately. Unlike print, the results of online advertising are almost instantaneous. Finally, online marketing is cheaper - though it’s arguable that the lower price is just a result of being more effective and measurable.
With the NASDAQ launching an Internet Index just this week, it’s no surprise that the results of surveys are showing that the Internet is being considered more seriously as a real media platform. It’s just another reason to get your business online - these patterns are only going to continue. If your business is already online and you’re interested in online marketing, check our online marketing services and if you like it - give us a call!
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