logon2 Blog

Although always available, I want to publicise one of the features offered by logon2 that can make your website a living, rich, thriving community – rather than just another website. I’m talking about adding a blog to your website or even turning your website into a blog. If implemented properly, a blog is a communication platform between you and your audience. It improves your relationship with customers, returns feedback from customers, brings you new customers and it gives you total control of your website… (more…)

After about two months of the logon2 blog, it’s time to check the statistics. After a bit of inspection and investigation, I found an interesting (but kind of obvious) pattern that brings a load of new traffic over and over again… (more…)

Adobe and Yahoo have made a deal to allow publishers to sell ad space in PDF documents and advertisers to place dynamic ads inside those documents. The advertisers pay to get their ads in the documents and then a percentage of this is passed on to the publisher. (more…)

A recent study by Veritas Communications has revealed that almost half of business leaders in Canada believe that the internet is more effective for marketing purposes than the mass media. Social media, specifically, was considered more important than traditional media platforms by 46%. (more…)