logon2 Blog

After about two months of the logon2 blog, it’s time to check the statistics. After a bit of inspection and investigation, I found an interesting (but kind of obvious) pattern that brings a load of new traffic over and over again… So what’s the pattern? Create new content, receive new visitors. That’s it. Basically, new unique content brings lots of traffic to a website temporarily, and often raises the average daily visitor count afterwards. Here’s an actual graph for those who like pictures (I know I do!)

Web Traffic Increases After New Blog Post

“So what, I knew that. Everybody knows that!”, you say? Well that may be true, but there’s more to it. After suspecting that search engines prioritise new content and seing some proof of this, I found that same pattern on this blog…

While looking at some statistics, I noticed that the number of daily search engine visitors correlated with that of non-search engine visitors when new content had arrived on the site. Check out this graph:

More Search Engine Traffic After Adding New Content

This indicates that search engines heavily favour new content, especially on a trusted website. One very weird time I’ve seen this is with the FRR Cinel Nominees website ( a company that does Civil Contruction in Victoria. ) Even with very few backlinks, FRR Cinel ranked #1 for the search term “Civil Contractors Victoria” (which is marginally competitive) for two days after I published the FRR Cinel Civil Contractors Victoria profile in the the logon2 portfolio.

While on the subject of traffic, logon2’s traffic has improve immensely since launching the blog as you might have seen. Thanks to all of you readers! And since this is the first blog of 2008 - happy new year!

This entry was posted on Friday, January 4th, 2008 at 2:29 am and is filed under SEO, Tips. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.