logon2 Blog

What is Search Engine Optimisation?
Search Engine Optimisation (SEO) is the process of making certain web pages appear close to the top or at the top of search results for certain search queries. For example, SEO would be used if a customer with a Fishing Charter business in Barwon Heads wanted to appear at the top of the search results when a potential customer searches for “Fishing Charters Victoria”.

What’s The Point of SEO?
The great thing about search engines is that if your site appears in the non-paid (organic) results for a search query that your potential customers / visitors would type, your site gets visitors, and potentially sales, for free. Instead of traditional advertising, SEO is a marketing investment that doesn’t require ongoing payment. It’s most effective in unsaturated industries / markets. It’s not always easy to achieve, especially in highly competitive industries, like weight loss. SEO also takes time, usually in the order of months.

How Do I Get SEO for My Site?
All logon2 online web solution packages include basic SEO, which entails the goal of high positions when the following terms are searched for:

• Business / Organisation / Website name
• Industy name and Suburb or town name (ie. Fishing Charters in Barwon Heads)
• Unique product names (if applicable)

logon2 also offers more extensive and aggressive SEO options for your web solution, more information on the extra features page.